Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.
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Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.
After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history.
In brief: Guardian News & Media has appointed journalist-turned-commercial chief Imogen Fox as its new chief advertising officer.
With a very few notable exceptions, the way our workplaces have changed has done nothing for the quality of the work. Time for AI to intervene?
In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.
The sector is more digital and opportunities to reach different audiences are expanding each year. But audio still needs to overcome large hurdles in order to unlock new levels of commercial income., writes the editor.
If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.
ISBA and PWC’s latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media’s problems with transparency and accountability run very deep indeed.
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.