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The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.

In brief: ITVX, the streaming service launched by ITV last December to replace ITV Hub, has recorded over one billion streams, the broadcaster has revealed.

The big digital players getting into econometrics can only be good for the industry… right? December19’s head of performance isn’t so sure.

The figures represent a 32.5% increase in year-on-year growth, a significant rebound from the pandemic. The US remained the top recipient with £3.9bn of value.

Jobs: With fewer jobs this year and bigger competition for what’s available, you’re going to need some new job hunting tricks to add to your arsenal, writes Kirstie McDermott.

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.

Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter’s well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia’s Aramco.

In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.

RTL Group’s adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.

We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.