More Media Business articles

Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.

Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.

Telecoms brand O2 has bought a special ad break during ITV1’s Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.

Sir John Hegarty will lead a heavyweight lineup of UK advertising and marketing experts at this year’s The Future of Brands conference, which will feature in-depth conversations about media measurement and marketing effectiveness.

The Media Leader’s new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.

In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.

In brief: By his own admission, Elon Musk has driven the value down of Twitter to less than half of what he paid to acquire it last year.

In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.

ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.

Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.