Digital media buyers need to ask difficult but crucial questions about what makes up the audience they’re paying for. If the tech providers can’t tell you openly, be prepared to walk away.
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Route Research’s new OOH currency points the way for all other media to follow.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.
Analysis: It wasn’t an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with ‘real people’ for new brand campaigns.
The Media Leader and Adwanted are going for B-Corp status. We would love to use our place at the centre of all things advertising and media to connect with other companies on a similar journey.
TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.
The new UK bill, which seeks to replace Europe’s GDPR legislation, has drawn a mixed reaction from industry leaders.
As GB News officially breaches Ofcom rules for the first time, what does it mean for the self-styled ‘voice of Real Britain?
Mail Metro Media has joined the rest of the UK newsbrand sector’s biggest publishers in partnering with Ozone, the industry-backed online ads sales house, after agreeing to a six-month “pilot partnership”.