Interview: Wavemaker’s CEO, Americas speaks about supporting female employees, clients’ ongoing anxieties, and how focusing on inclusion can help solve the talent crisis.
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Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.
We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.
The inductees to The Media Leader’s inaugural Future 100 Club have today been revealed.
Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?
Omnicom’s Phil Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.
ITV’s new streaming service ITVX will launch on 8 December, the broadcaster announced today.
In brief: Gururaj joins after spending the last five years as global client lead at Mindshare.