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If Meta is gold standard, what’s sub-standard?

If Meta is gold standard, what’s sub-standard?

03 Dec 2025 | Lindsey Clay

If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?

The Brief – Thursday 27 November – BBC censorship, Meta ad fraud, WPP campus and WB Discovery bids
The Brief – Thursday 27 November – BBC censorship, Meta ad fraud, WPP campus and WB Discovery bids
27 Nov 2025 | James Longhurst
Big tech gets bigger
Big tech gets bigger
10 Nov 2025 | Jack Benjamin
Meta: Media planning can’t be replaced in AI era
Meta: Media planning can’t be replaced in AI era
06 Nov 2025 | Jack Benjamin
IAB Upfronts 2025: Meta makes the case for business messaging through WhatsApp
IAB Upfronts 2025: Meta makes the case for business messaging through WhatsApp
14 Oct 2025 | Ellie Hammonds
Platforms’ teen safety efforts amount to ‘broken promises’ — with Andy Burrows and Harriet Kingaby
Platforms’ teen safety efforts amount to ‘broken promises’ — with Andy Burrows and Harriet Kingaby
13 Oct 2025 | Jack Benjamin

Why planners are investing so heavily in Meta, despite attention metrics

10 Oct 2025 | Francesca Coia

In response to Mike Follett’s comments at Future of Media Manchester, one planner advises interrogating the platforms and tweaking how you utilise them; don’t blindly de-invest because of the attention metrics.

Meta launches subscription option to allow UK users to avoid ads

26 Sep 2025 | Jack Benjamin

The “no ads option” will cost £2.99 per month on desktop or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more and organic sponsored content will be unaffected.

Social platforms’ ‘language blind spots’ in content moderation bring brand safety concerns

29 Aug 2025 | Jack Benjamin

A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.

Molly Russell charity CEO: Social media’s user safety efforts have been ‘performative’

27 Aug 2025 | Jack Benjamin

Molly Rose Foundation’s Andy Burrows and Conscious Advertising Network co-chair Harriet Kingaby discuss what’s at stake if advertisers don’t apply pressure to social platforms serving harmful content to teens.

Ethics in the future of media technology — with Professor Andy Miah

26 Aug 2025 | Jack Benjamin

The academic joins Jack Benjamin to discuss the ‘antidotes’ to enshittification, how AI slop is taking over our TikTok feeds, the ethics of chatbots and whether business incentives are aligning with social incentives for technological change in media.

Goodbye walled gardens? What Google surfacing Instagram content means for brands

13 Aug 2025 | Jasmine Presson

We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down. 

Mark Zuckerberg champions ‘superintelligence’ as Meta revenues jump

31 Jul 2025 | Jack Benjamin

Analysis: It’s not clear how Zuckerberg is defining “superintelligence”, whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.

Over two-fifths of influencer ads fail to meet ASA disclosure standards

09 May 2025 | Jack Benjamin

The ASA assessed over 50,000 pieces of influencer context on social media platforms, finding that only 57% stuck to its rules on ad disclosure.

Meta vs Tanya O’Carroll: The creepy paradox of perfect targeting

28 Apr 2025 | Elliott Millard

Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.

Why are we content to be careless people?

15 Apr 2025 | Nicola Kemp

From slapdash return-to-office mandates to ignoring the untenable pressure on working mothers, we must stop being careless with women’s careers.

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