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Eggcelent ads – Who won the Easter social media attention battle

Eggcelent ads – Who won the Easter social media attention battle

01 Apr 2026 | Lumen Research

Cadbury’s has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.

‘Are we monetising addiction?’ Ad industry faces reckoning following social media addiction lawsuit verdict
‘Are we monetising addiction?’ Ad industry faces reckoning following social media addiction lawsuit verdict
27 Mar 2026 | Jack Benjamin
Left on read: Meta wants brands to message people on WhatsApp. Can they do it without annoying people?
Left on read: Meta wants brands to message people on WhatsApp. Can they do it without annoying people?
25 Mar 2026 | Jack Benjamin
Social media platforms linked to human trafficking, UN report finds
Social media platforms linked to human trafficking, UN report finds
24 Mar 2026 | Jack Benjamin
IAB UK reaffirms Meta’s membership status after tech giant expelled from IAB Sweden
IAB UK reaffirms Meta’s membership status after tech giant expelled from IAB Sweden
13 Mar 2026 | Jack Benjamin
Meta admits revenue from fraud and scam ads ‘might’ have accounted for 3-4% of total revenue
Meta admits revenue from fraud and scam ads ‘might’ have accounted for 3-4% of total revenue
05 Feb 2026 | Jack Benjamin

IAB launches measurement advisory board in push for measurement solutions

22 Jan 2026 | Ellie Hammonds

The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.

The Brief – Thursday 18 December – WBD rebuffs Paramount’s hostile bid, Instagram launches TV app, iHeartMedia and Netflix strike a deal

18 Dec 2025 | Ellie Hammonds

Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.

2025 in review: Publishing upended by AI search and creators as social platforms lower moderation standards

16 Dec 2025 | Jack Benjamin

The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.

The Brief – Tuesday 16 December – More scams for Meta, BBC funding future, TikTok sale set to be pushed back

16 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Tuesday 16 December, The Media Leader’s round-up of media news.

The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more

12 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more

11 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.

The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

08 Dec 2025 | James Longhurst

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

If Meta is gold standard, what’s sub-standard?

03 Dec 2025 | Lindsey Clay

If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?

The Brief – Thursday 27 November – BBC censorship, Meta ad fraud, WPP campus and WB Discovery bids

27 Nov 2025 | James Longhurst

The Media Leader’s daily round-up of news for Thursday 27 November 2025.

Big tech gets bigger

10 Nov 2025 | Jack Benjamin

Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.

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