Meta claims it’s ‘business as usual’, so will the ad industry hold its nose or will it act on the moral and business cases that question social media?

On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.

In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.

Meta’s changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don’t expect brands to boycott.

Clegg is departing the tech giant after more than six years and countless defences of harmful platform policies. His replacement is a staunch Republican.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.

While Meta’s investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.

Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.