If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?

The Media Leader’s daily round-up of news for Thursday 27 November 2025.

Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.

Meta connection planning director Pete Buckley reassured big-brand media planners that its AI tools, which CEO Mark Zuckerberg has touted as being able to replace much of what they do, work best in tandem with humans.

Consumers are now using WhatsApp to communicate with brands and to purchase products. Meta promotes the channel as an opportunity for brands to meet customers where they are.

The Molly Rose Foundation CEO and Conscious Advertising Network co-chair join host Jack Benjamin to unpack several research studies about social platforms’ lack of effective child-safety tools.

In response to Mike Follett’s comments at Future of Media Manchester, one planner advises interrogating the platforms and tweaking how you utilise them; don’t blindly de-invest because of the attention metrics.

The “no ads option” will cost £2.99 per month on desktop or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more and organic sponsored content will be unaffected.

A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.

Molly Rose Foundation’s Andy Burrows and Conscious Advertising Network co-chair Harriet Kingaby discuss what’s at stake if advertisers don’t apply pressure to social platforms serving harmful content to teens.