One in ten mobile users in the Western European markets is highly interested in mobile marketing and another three in ten indicate moderate interest, according to new research from the Mobile Marketing Association (MMA). The study surveyed 1,535 participants in the UK, Germany, Italy, France and Spain and provides insights into the region’s consumer mobile… Continue reading Western European Consumers Ready For Mobile Marketing Growth
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A new forecast from mobile web company Bango predicts that by the third quarter of 2009, more people will access the internet on their mobile than on PC. Mobile advertising is a huge opportunity with the potential to generate in excess of $10 billion in annual revenues by 2010, added Bango. There are a number… Continue reading More People To Access Internet Via Mobile Than PC
Global SMS traffic over the 2007/2008 New Year period increased by 30% compared to the same period last year, according to new data from Acision.Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year.Growth was strong in both mature and emerging markets, said Acision.… Continue reading Global SMS Traffic Up 30% Over New Year Period
Global SMS traffic over the 2007/2008 New Year period increased by 30% compared to the same period last year, acocrding to new data from Acision. Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year. Growth was strong in both mature and emerging markets,… Continue reading Global SMS Traffic Up 30% Over New Year Period
Tiscali is planning to launch a mobile phone service this year by rebranding ToucanMobile, which it bought last year.The group is in talks with UK mobile phone operators about renting space on their networks to carry the service, according to the Daily Telegraph.The service, which will be SIM only, is expected to launch in the… Continue reading Tiscali To Launch Mobile Phone Service
Orange has signed a content agreement with Setanta, which will allow the mobile giant to stream live coverage of every televised match of the Barclays Premier League through mobile portal Orange World.Setanta Sports 1, Setanta Sports 2 and Setanta Golf will be broadcast on the portal, with the content deal also allowing Orange mobile customers… Continue reading Orange Signs Setanta Content Deal
Motorola is launching a new handset which will allow users to watch TV on-demand while they are on the move.The Motorola Mobile TV DH01 media player has a high quality 4.3 inch wide screen that supports up to 16 million colours. It also includes a five-minute memory buffer for pause during live TV viewing.Navin Mehta,… Continue reading Motorola To Launch Mobile TV Handset
Mobile phone company 02 is planning to extend its Czech broadband TV service to the UK, according to reports.02 already has partnerships with Warner Bros, HBO and Paramount in the Czech Republic and is now looking to extend these deals to the UK.The company has a residential broadband offering in the UK having acquired BE… Continue reading 02 Could Launch Broadband TV Service
There is a stronger growth rate in mobile gaming than in console and handheld markets, albeit coming from a smaller market share, according to the latest research from entertainment analyst firm Understanding & Solutions. David Rouse, analyst at Understanding & Solutions, said: “Global revenues from mobile gaming are pegged at $3.6 billion this year, and… Continue reading Mobile Gaming Growing Quicker Than Console And Handheld Markets
Although high-speed wireless data networks are available to the majority of all mobile phone users, few are migrating “desktop” activities to mobiles, according to a new report from Jupiter Research. Jupiter found that among the most common activities, e-mail is the most widely used on mobiles, but regular users are still hard to find, suggesting… Continue reading Mobile Internet Adoption Could Be Improved
