More Mobile articles

The Mobile Entertainment Forum (MEF) has launched a guide to the Audiovisual Media Services (AMS) directive, which updates and replaces the existing EU framework for the television and broadcast industry.Taking over from the Television without Frontiers (TWF) directive, the AMS directive will see existing rules for traditional TV enforced for mobile multimedia services, including mobile… Continue reading Mobile Industry Gets Guide To New EU Directive

The number of markets offering the mobile broadcast TV is set to triple in the next two years, to 18 by the end of 2008, according to a new report from Screen Digest. Screen Digest believes that broadcast will become the most prevalent method to deliver TV to mobiles, with the more niche approach offered… Continue reading Mobile Broadcast TV Set To Grow

Third-generation (3G) handsets will continue strong growth over the next five years as second-generation technology wanes, reports In-Stat. It added that during 2012 fourth-generation network handsets are not expected to enter the market in sizable numbers. Helping to boost overall sales, subscribers owning and using several handsets will be more prevalent over the next several… Continue reading Strong Growth Forecast For 3G Handsets

The increasing popularity of casual gaming, combined with a steadily increasing variety of gaming-friendly handsets offering high quality 3D graphics aimed at core gamers, will help to push end-user generated revenues from mobile games to nearly $10bn by 2009, according to a new report by Juniper Research. In total, more than 460m mobile users are… Continue reading Mobile Games Market Predicted To Reach $10bn by 2009

Ad-based revenue models are going to have a profound long-term impact on the development of the mobile industry, according to a new report from the telecom analyst firm Berg Insight. Berg Insight’s Johan Fagerberg said: “Traditionally, telecom operators have focused their attention on maximising revenues by managing network traffic. “Now we have a different breed… Continue reading Ad-Based Revenue Models To Have Profound Impact On Mobile Industry

The number of Mobile TV users has reached 20 million globally, and will rise to over two billion in 2013, according to a new report from Telecom Trends International. The Mobile TV: Executing the Vision report shows that the vast majority of users currently access free-to-air mobile TV, but pay-TV will catch on as high-quality… Continue reading More Than Two Billion To Use Mobile TV Globally By 2013

ITV has produced a new entertainment programme made entirely for mobiles, which will be free to viewers via funded sponsorship.The celebrity interview ‘mobisodes’, fronted by former All Saints members Nicole Appleton and Melanie Blatt and two presenters from Channel 4’s T4, Dave Berry and Emma Griffiths, will be called The Hot Desk, with the hosts… Continue reading ITV Reveals Made For Mobile Entertainment Show

Mobile measurement firm M:Metrics has developed a service to record and report on advertisements appearing on mobile websites and devices.Called M:AdTracker, the intelligence offering resembles web-based services like Nielsen AdRelevance and TNS Media Intelligence.M:Metrics has deployed a proprietary data collection technology to monitor ads across 120 properties, including portals, major mobile sites, and a few… Continue reading M:Metrics Develops Service To Record And Report On Mobile Ads

Orange is to launch its IPTV service before the end of the year, with plans to offer a hybrid VoD and Freeview package.Tim Pearson, director of IPTV at Orange UK, told Media Week that with the IPTV platform coming on stream, the company is looking at offering clients the ability to run campaigns across its… Continue reading Orange To Launch IPTV Service This Year

More than 4.8 billion text message were sent during September 2007, an average of over 1.2 billion each week, according to the latest figures released by the Mobile Data Association (MDA). Britons are demonstrating an increasingly voracious appetite for the medium, as this equates to the same number of messages sent during the whole of… Continue reading More Texts Sent In September 2007 Than The Whole Of 1999