More Mobile articles

A new report from Datamonitor predicts the worldwide number of mobile broadcast TV subscribers will grow from 4.4 million currently to an estimated 155.6 million by the end of 2012. However the report Opportunities In The Mobile Broadcast TV Market, 2006 – 2012 notes that whilst mobile broadcast TV is continually highlighted as the next… Continue reading Global Mobile TV Subscriber Numbers To Grow

Virgin Mobile are offering free texts to all users as part of its Big Brother 8 sponsorship.During the run of Big Brother 8, all Virgin Mobile customers will receive free text time between 9pm and 10pm on eviction Fridays.In addition, Virginmedia.com is launching Fantasy Big Brother on May 31 and the portal will feature exclusive… Continue reading Virgin Mobile Announces Big Brother Sponsorship Details

Sony Ericsson has announced a major new deal with Emap2 to focus on activity to promote its Walkman range of handsets.The year-long exclusive project, beginning in June, follows on from last year’s Soundtrack To Your Life campaign.It sees the creation of three tailored campaigns working across all of Emap’s print, radio, TV and online platforms.The… Continue reading Sony Ericsson Extends Deal With Emap2

Ashley Highfield, director of BBC future media and technology, announced today at the FT Mobile Media Conference that Matthew Postgate has been appointed as the BBC’s controller of mobile.Postgate will have specific responsibility for coordinating the corporation’s public service presence across mobile platforms.Highfield, speaking at the Dorchester Hotel in London, said: “Mobile is an increasingly… Continue reading BBC Appoints Controller Of Mobile

A new report from Screen Digest predicts that by 2011 mobile TV revenue will reach €4.7 billion from 140 million subscribers. The new broadcast services, says Screen Digest, which launched in only a handful of markets, are growing rapidly. For instance, Unicast services, delivered over existing 3G networks, have begun to generate real revenues in… Continue reading Mobile TV Revenue To Grow

The latest study from Telephia and comScore on mobile v PC-based internet usage reveals that 5.7 million people in the UK used a mobile device to go online during January 2007 compared to the 30 million people age 15 or older who accessed the web from a PC (either a home or a work machine).… Continue reading 5.7 Million Use Mobile Internet In January In UK

Nearly two out of three US mobile TV subscribers are male, and nearly half are below the age of 35, according to the results of a new study from comScore. The study, based on a survey of more than 2,000 mobile phone users, analyses American’s usage of, and attitudes towards, mobile TV, revealing a higher… Continue reading US Mobile TV Popular Among Males and Younger People

The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. ABI Research says that by 2011, the value of the market will reach $19 billion, including mobile search and video advertising. The research firm adds that… Continue reading Mobile Ad Market To Grow

The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat. The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the… Continue reading Mobile TV Broadcast Market Expands

Only 5% of US broadband users (approximately five million) use the mobile internet, according to a new report from Media-Screen. The report says that although more than 60% of users currently own an internet-enabled mobile device, they are reluctant to partake in online mobile activities due to extra fees and difficulties establishing and maintaining internet… Continue reading 5% Of US Broadband Users Use Mobile Internet