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Brands must recognise that much of advertising’s impact comes from perceived waste, writes Zenith’s Richard Shotton.
In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.
Cartoon: Samsung’s product recalls ends in tragedy
Full report available at: Mediatel Connected; TV
Patel takes over from Vicky Jacobs, who is taking time out of the agency for health reasons.
Senior figures from around the industry react to the latest IPA Bellwether report for the third quarter of 2016.
Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.
In too many cases name-calling and propaganda in our media have replaced attempts to analyse and understand, writes Raymond Snoddy
A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK’s Roy Jeans explains the consequences.
