It’s time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.
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It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world’s top sports.
According to measurement firm Verto Analytics, UK adults accumulate 42.7 million days a month across Google properties.
Despite being ahead of most countries when it comes to broadband speeds, the UK still falls behind 30 others – including 20 in Europe – new data reveals.
Full report available at: Mediatel Connected > AV > Radio
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.
Full report available at: Mediatel Connected > AV > Radio
Advertising might have come a long way since the 1950s, but brands today are still guilty of lazy gender stereotyping.
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
Only 50% of ad impressions served in the UK that were aimed at women were actually served to women, according to new research from Nielsen.
