Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million
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While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.
Full report available at: Mediatel Connected > Display > Press
The deal, made for an undisclosed sum, will see one of the UK’s largest independent creative agencies integrate its experience within Accenture Interactive to offer “connected creativity” to brands.
30 years ago commercial radio was finally starting to prosper. Torin Douglas explains how a pivotal year changed the airwaves forever.
Publicis’ Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.
Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.
The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
Full report available at: Mediatel Connected > Display > Press
Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It’s time to give procurement people a break.