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Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi.
Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
The Telegraph has axed its metered paywall and instead launched a new four-tiered, digital subscription service starting from £2 per week
Speaking at a Radiocentre event on Wednesday, the industry body’s planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.
The Culture Secretary consultation suggests the end of Leveson 2 and punitive costs on newspapers. Are we finally seeing a chance to return to media normality under the law? By Raymond Snoddy.
Ad-tech is still a sector with all to play for, writes Results International’s Mark Williams as he analyses the latest mergers and acquisitions activity
P&G’s Rachel Forde has been named UK CEO, while Nigel Waring has been appointed chief operating officer.