Watching adland wet itself over the new John Lewis Christmas ad is making Dominic Mills feel sick. Plus: a toe-curlingly embarrassing whoopsie in the media trade press.
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Full report available at: Mediatel Connected; TV
MEC UK’s chief strategy officer has said that agencies are “appalling” at giving publishers enough time to put campaign proposals together.
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
The CEO of Time Inc UK has said that he is open to discussions about importing an ‘ROI-guaranteed’ initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
Sponsored content: In the digital age, brands need to provide increasingly relevant and engaging experiences, writes LookLook’s Frances Spencer-Barton.
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
The $540m deal will see what Adobe called the creation of an “end-to-end independent advertising and data management solution” that it hopes will simplify a complex and fragmented process for brands.
The words of Trump were checked and analysed, the daily lie count was tabulated, and serious stories were published that undermined his credibility. And yet it didn’t make a blind bit of difference. Why?