More Newsline articles

Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?

Smith formerly sat on ISBA’s Executive Committee while commercial and operations director of Camelot. In grocery retail he has held marketing and management positions on the boards of Kwiksave and Somerfield.

Advertisers need to stop thinking of online ads as secondary to TV, writes Don’t Panic’s Joe Wade.

Watching adland wet itself over the new John Lewis Christmas ad is making Dominic Mills feel sick. Plus: a toe-curlingly embarrassing whoopsie in the media trade press.

Full report available at: Mediatel Connected; TV

MEC UK’s chief strategy officer has said that agencies are “appalling” at giving publishers enough time to put campaign proposals together.

Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.

The CEO of Time Inc UK has said that he is open to discussions about importing an ‘ROI-guaranteed’ initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.

Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings

Sponsored content: In the digital age, brands need to provide increasingly relevant and engaging experiences, writes LookLook’s Frances Spencer-Barton.