They are produced in the same building and share the same owner – but the difference between the Daily Mail and the Mail on Sunday is remarkably different, as Brexit has shown.
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The agency has also opened a new office in Singapore.
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Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
Mindshare’s Chris Daines will take on the newly-created role from January.
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
TV buyers are no longer glamorous but the job they do remains critically important for brands, writes ID Comms’ Tom Denford.
The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM’s latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture’s surprise purchase of Karmarama.
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