Frustrated by bad copywriting, Dominic Mills wonders if it’s time to introduce a body designed to both preserve endlines and cultivate good ones…
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Senior figures from both publishing and agencies will join Mediatel and Magnetic on 10 November to discuss the future of magazine brands.
Full report available at: Mediatel Connected > AV > Radio
Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.
The figure is expected to reach 79% by 2018 – double the 40% recorded in 2012.
Full report available at: Mediatel Connected > AV > Radio
30 years ago, competition was heating up in the UK magazine market. Here, Torin Douglas charts the history of some of the titles that are still going strong today.
Henrik Busch, SVP and co-founder – who is now heading up the Danish agency’s UK operations – will explain how AI is set to shake things up for media planning and buying.
Enough is enough, it’s time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM’s Ian Dowds.
After taking an extended sabbatical to deal with a family health matter, Publicis Groupe’s chief revenue officer, Laura Desmond, has announced her plans to leave at the end of the year.