Gooding is also chair of trustees at LGBT group Stonewall and a member of the executive committee for Women in Advertising and Communications London.
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Sky Media’s deputy MD Jamie West said running campaigns via Sky AdVance – which allows advertisers to connect journeys across screens – had increased click-through rates by as much as 60% for some brands.
Sarah Golding, CEO and partner of CHI & Partners, will succeed Tom Knox as president of the IPA in March 2017.
GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.
Clifford has been interim CEO since Rufus Olins’ departure in October.
ITV just can’t help itself, writes Raymond Snoddy – entertainment always takes priority over serious peak-time news programmes.
Sky Mobile will allow customers to keep unused personal data for up to three years.
If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
MGOMD’s Emma Cranston dissects the latest magazine and newsbrand readership figures from PAMCo – and what the results mean for the publishing and advertising sectors.