View the latest revenue figures for the UK’s commercial broadcast market.
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Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL’s new premium screens at Canary Wharf.
Advertisers have a duty to think about girls and the younger generation who are finding their way in the world, writes The Huffington Post’s Poorna Bell.
Frustrated by bad copywriting, Dominic Mills wonders if it’s time to introduce a body designed to both preserve endlines and cultivate good ones…
Senior figures from both publishing and agencies will join Mediatel and Magnetic on 10 November to discuss the future of magazine brands.
Full report available at: Mediatel Connected > AV > Radio
Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.
The figure is expected to reach 79% by 2018 – double the 40% recorded in 2012.
Full report available at: Mediatel Connected > AV > Radio
30 years ago, competition was heating up in the UK magazine market. Here, Torin Douglas charts the history of some of the titles that are still going strong today.