Full report available at: Mediatel Connected > Display > Online
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Full report available at: Mediatel Connected; TV
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.
Charlotte Tilbury’s director of digital discusses the make-up brand’s ‘experimental’ digital strategy and why mood-targeting is going to open up doors for advertisers.
Beauty brand Charlotte Tilbury’s digital lead, Anna Bateson, said there has been a “loss of humanity” between brands and consumers, causing people to actively switch off from digital.
Full report available at: Mediatel Connected > Display > Online
Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
More than three quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via ‘dark social’ channels, according to new research from RadiumOne.
