Do media planners suffer from ‘printism’ – a bias, or discrimination against, print? Trinity Mirror Solutions’s James Wildman certainly thinks so – and wants to reposition print to make it fashionable once again.
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The latest Mediabug report from Decipher shows that low-cost devices like Amazon Fire Stick, Roku and Google Chromecast are having a much bigger effect than in the past.
Speaking at the 2016 DailyDOOH Media Summit on Tuesday, WCRS’s Dino Burbridge described a Matrix-style era where tech allows advertisers to control what we see.
£15 million worth of cuts to the BBC’s online output will be made over the next 12 months following a review that started last year.
Monday night brought the return of a hugely familiar pattern to BBC Two, with the fourth series of The Great British Sewing Bee, the thrifty Bake Off-inspired spin-off.