Its immersive nature should mean virtual reality will work wonders for brands, but it’s not without its risks, writes the7stars’ Tim Jones.
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Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
A total of 46,533,000 people accessed the internet throughout the month.
While most of Saturday’s schedule struggled to offer up anything resembling excitement, the evening did manage to bring an epic clash.
At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.
April was a tough month for the terrestrial channels, who all saw revenue fall compared to last year.
Full report available at: Mediatel Connected > Media Landscape > Performance
VivaKi’s Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.
Full report available at: Mediatel Connected > Display > Online
Thursday’s TV brought another evening of Paralympic sporting action, with BBC One’s coverage of the Invictus Games 2016 kicking off at 8pm before yet another one of those inspirational choir shows secured the 9pm slot.
