Too many television executives are missing the point; programmatic is a vehicle for creativity, and is not there to replace it, writes Exchange Lab’s Chris Dobson.
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A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.
Investigations have begun, rumours abound and secrets once never shared are suddenly all over the press. How did adland get into such a mess – and whose fault is it? By Brian Jacobs
Full report available at: Mediatel Connected; TV
Dominic Mills wonders whether the latest cross-industry talking shop trying to remedy ad-blocking is all hot air and no action
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
The Economist has made its first foray into virtual reality with a reconstruction of Mosul Museum artefacts which jihadists destroyed in 2015.
More than £100 million worth of digital revenues were generated in the first quarter of 2016.
While magazines are still clearly enjoyed in their printed form, mobile continues to play an important role in readership, according to the latest NRS results from PAMCo.
The latest NRS results for the period April 2015 – March 2016 show how print became a dwindling part of the Independent’s readership, with the majority of its audience coming from mobile.