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Sky Media previously handled sponsorship and Paramount continues to rely on the sales house for wider ad representation.

Thirty-five years after inventing the world wide web, Sir Tim Berners-Lee is still trying to create an internet that maximises social good. His core mission is to decentralise the web by liberating data from tech platforms. 

Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.

The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.

Pamco’s latest report suggested resilience in publisher brands’ total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.

The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.

Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.

Sue Unerman and Kathryn Jacob’s book tried to get everyone become more creative in order to achieve business success.