GroupM’s EMEA CEO has been at the company for 14 years.
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Pressure contributes to stress, burnout and anxiety. It’s up to us to support ourselves and our teams with strategies to ease the effects of it on our mental wellness.
The Gamechangers initiative returns with a new platform but the same objectives of championing and celebrating women in media.
There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.
Mackay succeeds Denise Turner, who is joining the IPA as media research director.
| Maria Iu
Barb estimates of ad tier households will be updated daily.
The Brazilian media company has conducted research to find what formats consumers are most receptive to.
The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.
The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.