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The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.

The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.

Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.

Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.

The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.

Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners. 

Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.

A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.

US broadcasters and press have been slow to highlight the former president’s failings, from his ramblings to inaccurate statements. It’s not too late to take a radical approach ahead of November’s election. 

The agency partnerships chief has some good advice for those entering the industry and reveals her must-read WhatsApp group chat.