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The organisation has dropped its plan to introduce ads into podcasts accessed via commercial streaming platforms like Apple Podcasts and Spotify.

New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.

Watch: ProSiebenSat.1 Puls 4 co-CEO Thomas Gruber discusses a groundbreaking innovation in audience measurement and broadcast planning.

The conference highlighted how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.

The UK-based startup has gone live after four years of development. Launch partners include The Independent and The Guardian, alongside a host of music labels.

New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.

Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape. 

The marketing funnel isn’t perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

The report contains 10 key considerations for advertisers as they navigate the ‘maze’ of suppliers.