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When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains.
Digital radio listenership also continues to grow.
In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.
Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.
The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.
Wolfson joins in the newly created role of international president to oversee Captify’s commercial business outside North America.
Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.
Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.
Conservative-friendly press harp on about Labour non-scandals to their own detriment.