More Newsline articles

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.

Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.

Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.

Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.

Disney’s president of global advertising Rita Ferro reflected on Disney+ one year on and discussed how she expects the streaming market to consolidate and why linear remains important.

We must inspire the younger generation to get into the media industry to make a real change and ensure a more diverse future.

Marketing’s focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.