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Partner Content: As we wave goodbye to the cookie, attention data is gaining more importance, writes Lumen’s MD.

Julian Douglas, IPA president, delivered his New Year address from the metaverse this year calling for positive pitch practices, collaboration on campaigns and more.

Dominic Williams will be responsible for all UK advertising revenue in the business as well as integrating print and digital platforms.

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.

The indie agency’s main brief is to help the IRN-BRU drinks brand return to its heritage.

Business mistakes can create better results than “perfect” scenarios, writes the CEO of What’s Possible Group.

MediaCom’s UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.

Cinema box office revenue improved by 84.7% in the UK & Ireland according to latest figures. 

Channel 5 expects “a strong bounce back” from revenue and TV advertising market declines in 2020. 

Regional and national newsbrand Reach has launched a data platform and in-house ad tech workshop.