Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.
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It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
Andrew Marr is leaving as presenter of the BBC’s flagship political TV programme after 16 years to join Global in an exclusive deal.