It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.
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In what is billed as a “world first”, the pilot brings together IAB UK trade body members including Google and Meta.
Far away from Russia, legal fights are set to continue for years as regulators, governments and media try to claw back ad revenues lost to tech giants.
Brands, publishers and advertisers ‘waking up’ to the importance of responsible and ethical media. But what sets this start-up apart?
If the media doesn’t do more to protect the journalists working under their banners, they’re sending a message that abuse is just a part of the job.
People are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.
The way adland thinks about audiences is littered with problems, writes strategist Simon Carr. It’s time to add some further dimensions to its approach.
Partner Content: Mike Follett, Managing Director of Lumen Research, asks is it possible to ensure – or even insure – attention to ads?
Starling Bank’s boycott of Meta has not impacted its marketing performance or growth, explains Electric Glue’s co-founder.