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TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.

Annette King, CEO of Publicis Groupe UK, has been chosen as the new chair of the Advertising Association.

BBC One’s live coverage of The Platinum Party at the Palace on Saturday gained an average of 11.21 million viewers, according to BARB overnight figures.

How much worse does ad fraud need to get before it gets taken seriously?

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The ANA forecast notes that over half of loss due to fraud is attributed to click injection.

Not only must we build igloos to protect us from this data blizzard, we can use data to build them too. 

Cinema is proving itself to be a strong medium of choice after the Covid closures and with tough economic times ahead.

The latest Ofcom Online Nation report has found 62% of UK internet users have come across at least one potential harm online in the last four weeks.

Havas Media Group and Lumen Research will create tools to plan, measure, buy and optimise attention on a global scale as part of a new partnership.