More Newsline articles

Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.

Netflix and Spotify have launched Netflix Hub providing Spotify users with exclusive soundtracks, playlists and content on the music streaming platform.  

Hearst UK has appointed Kelly Warnell as head of technology and entertainment in its commercial client team as the publisher seeks new ways of reaching of audiences with content. 

Ray Snoddy observes the most recent decline of deference when reporting on the Royals as the BBC airs the first of a new two-part documentary

ITV has launched a new enterprise ITV Adlabs to streamline its digital and commercial offering. 

Even brands are mocking MPs for having second jobs now, after watch brand Sekonda claimed it “only does one job” in a reactive press ad today.

Radio advertising was shown to drive effectiveness across the board in “landmark” long-term analysis of campaigns.

National and regional news publisher Reach has reported a decline in ad revenue over the last five months.

Apple’s ad business has the potential to become a major player, but advertisers should proceed with caution.

We all need to learn how to operate closer to ‘China Speed’, bringing new ideas to market more quickly, writes VMLY&R Commerce’s CEO