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Classic out-of-home media doesn’t get the “love it deserves”, the World Out of Home Organization’s president Tom Goddard has warned.

Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.

When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’

Digital audio revenues increased 500% to £4.2m in Q1 2022 compared to Q1 2021, latest figures show.

With the targeting capabilities available now, a less blunt media strategy can be more effective.

The premium subscription also means listeners can skip up to six tracks per hour.

The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.

There is an intention-action gap when it comes to sustainability, but what can media and brands do to make it easier for consumers to go green?

mSix&Partners, the joint venture between The&Partnership and GroupM, has made two promotions to its senior leadership team.

Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?