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Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner – but how possible is it?

Social media executives could be held criminally responsible for safety breaches on their platforms within months of the Online Safety Bill becoming law, the Culture Secretary has said today.

M&S is running food and Christmas ads today across multiple platforms from today with its first TikTok takeover and use of custom QR codes from Flowcode. 

Boots has revealed its multi-platform Christmas campaign today Bags of Joy. 

In the latest episode of the Making Sense of it All, Kendall argues for taking a long, broad and wide view to understand how brands connect with people.

Full report available at: Mediatel Connected > AV > Radio

IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram. 

Partner content: Exploring the audio revolution at Tuning In by Radiocentre

Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.

Passions matter for consumers and tapping into them delivers better outcomes for media owners and advertisers.