Almost three quarters of the UK’s adult population are listening to radio via digitally enabled platforms each week, according to Rajar figures published today. Some 41 million people over the age of 15 tune-in to radio via DAB, DTV, online or a smartphone app. DAB dominates platform share of listening with 43%. Online listening including… Continue reading Rajar Q3 2021: Digital
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Between April and September, 49.5 million adults tuned-in, on average to more than one billion weekly hours of content, says Rajar
UK ad spend will reach £29.3bn this year, the latest quarterly report says, with triple-digit growth in OOH, digital magazines, cinema and direct mail.
Hotly anticipated radio listening figures for the third quarter of this year will be released by Rajar tomorrow (28th October)
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Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research