Companies that provide anti-fraud products can now sign-up for an independent audit from ABC and JICWEBS to verify how they reduce the risk of fraudulent ads being served – and will receive a certificate in return.
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Douglas McArthur explains why the ad trading system J-ET, which celebrates its eighteenth birthday this week, arrived at exactly the right time for commercial radio.
Future TV Advertising Forum, hosted by Mediatel, has launched a special competition for start-ups who are helping to evolve video and television advertising by making it more automated, data-driven, efficient and effective.
John McGeough, Commercial Operations Director at Global Radio, and Cathy Lowe, Head of Radio at PHD UK, discuss the future of radio trading platform J-ET.
The IPA’s research director, Lynne Robinson, the Guardian’s Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry’s ad trading platform.
As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.
Google has announced a number of steps it is taking to help its partners “build trust in the advertising supply chain” – including a new infrastructure that will automate the refund process for invalid traffic.
Thanks to J-ET, the radio industry has been able to trade on a cost effective and transparent basis for the past 18 years. Here, Lynne Robinson reveals how the entire project was launched on a whim.
Despite a large public outcry last year, The Great British Bake Off has survived its transition from BBC to commercial television Channel 4.Over 8.7 million people tuned in to see that the show hadn’t been ruined by addition of advertising breaks nor having Sandi Toksvig and Noel Fielding present the show instead of Mel and… Continue reading TV viewing round-up: August 2017
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