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John Lowery shares evidence that shows how ‘Millennials’ is not a meaningful marketing segment.

The ad industry would love Sir Martin Sorrell to reinvent the agency model around collaboration and transparency, but Henry Daglish believes we’re more likely to see the birth of a mini WPP.

Rapport’s Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.

Announcing a three-year deal to stream Premier League football, Amazon has broken the hold of Sky and BT. Here, experts explain the significance of the deal.

Unilever’s CMO Keith Weed has told agencies they have not moved fast enough to cope with the pace of change in the modern world and must find new business models to stop more advertisers taking work in-house.

2,000+ major brands, media players and emerging disruptors will meet to reaffirm the role of marketing and innovation as the primary drivers of business at MAD//Fest London on 28-29 November, The Old Truman Brewery.

Independent media agency Medialab has announced that Stewart Easterbrook will be joining its board as chairman this month.

The pro-remain editor of the Mail on Sunday, Geordie Greig, will replace Paul Dacre once he steps down in November – after 26 years in the post.

Dacre, who has edited one of the UK’s best read and often controversial newspapers since 1992, said he will be retiring just before he turns 70.

In the newly created role Ivey will have full responsibility for the UK business, overseeing its growth and continuing to expand the business across media, analytics and technology.