More Newsline articles

From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety ‘black holes’, senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.

Matt White, MD, Quantcast EMEA, shares his key take-outs from this year’s Dmexco.

Adobe’s Nick Reid explains how advertisers can maximise video advertising across screens – and how the divide between traditional TV and digital is being bridged.

Dominic Mills wonders whether Cannes has had its day, while almost choking to death following the arrival of the new monthly issue of Campaign.

Inskin Media’s Steve Doyle tells Newsline what it takes to build a brand online, whether he thinks advertisers are becoming too short-termist and asks if enough attention is being paid to context and quality of environment.

Allen Klosowski, VP Advanced Solutions Group, SpotX, tells Mediatel Newsline why connected TV advertising is set to grow, and what the future holds for the world of commercial broadcasting.

Acxiom’s Jed Mole shares his key trends from one of digital marketing’s biggest annual conferences.

Following last year’s sexist debacle, Newsline caught up with Dmexco’s founder, Christian Muche, to find out what one of digital marketing’s biggest annual conferences is doing to promote gender equality.

Hewson joins from US adtech company Exponential where he led the UK sales operation and brings over 20 years’ experience in advertising, media and technology.

Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.