Dominic Mills ponders where the new JIC will lead news and magazine brands. Plus: how the WPP saga has put a previously inactive board in the spotlight, and the perils of Facebook’s facial recognition.
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Thanks to better optimisation, UK ad viewability levels have hit their highest level since records began almost four years ago, according to ad verification firm Meetrics.
Which of TV’s latest ad formats should brands be most excited about? TVSquared’s Marlene Grimm looks at the options.
The daily market was up 0.7% between February and March, but was down -7.6% year-on-year. Meanwhile, the Sunday market had a tough month with no gains from any title.
Sutherland replaces Rick Hirst, who is moving on to a new global role within the network.
In this week’s Media and Marketing podcast, host John Reynold’s interviews City A.M. editor Christian May and Rachel McDonald, the MD of Carat, Manchester.
Full report available at: Mediatel Connected > Display > Press
For the first time publishers and advertisers can see audience delivery across all platforms – including mobile, tablet, desktop and print.