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As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages’ iconic ads – and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.

White Ops and The Trade Desk are to pool their tech to scan ad impressions before they are purchased in a major new effort to cut out ad fraud.

Following a tough month in June, July was also witness to some declines in TV revenues, although not quite as severe.

Condé Nast Britain, the publisher of Vanity Fair, Wired and Vogue, has appointed Sabine Vandenbroucke to the newly created role of chief operating officer.

The media group, which has interests in dozens of TV and radio stations in ten countries, will now own 100 per cent of the growing adtech business.

As Rupert Murdoch takes right-wing US channel Fox News off the air in the UK after 15 years, Raymond Snoddy asks: why now?

Channel 4’s debut episode of The Great British Bake Off drew in an average audience of 5.8 million on Wednesday (29 August) and a 27% share, according to BARB overnight figures.

Neuroscience proves the effectiveness of using humour in advertising, writes Heather Andrew.

Cedric Rouse joins from OOH media owner Admedia, where he has spent the last seven years building their sales operations – most recently as head of agency sales.

Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.