It’s the perfect time for CMOs to reassess their advertising strategies in the audio space, writes Tom Cornish.
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Online sales have reached a record share of the physical entertainment market and now account for 42% of purchases, reflecting the wider trend of consumers spending less money in stores and more money online.
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
In the wake of the Cambridge Analytica scandal, Facebook has this week suspended approximately 200 apps as it conducts investigations into misuse of data.
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.
Each agency brand – including Starcom, Zenith and Digitas – will occupy a separate floor, totaling 212,000 square feet.
The issue on sale from 29 May will be the final edition of the weekly magazine, which Time Inc. said could not compete in an era where fashion news can be sourced online and through social media.
GQ’s Dylan Jones, The Radio Times’ Mark Frith and The New European’s Matt Kelly join host John Reynolds in this publishing special.
Sources close to the search process have named Tim Armstrong a strong contender for the position, having run AOL from 2009 until its $4.4bn sale to Verizon in 2015.
On May 15 the BBC and commercial radio stations around the UK will make history, uniting for the first time to simultaneously broadcast a minute long message about the stigma of mental health.
