On May 15 the BBC and commercial radio stations around the UK will make history, uniting for the first time to simultaneously broadcast a minute long message about the stigma of mental health.
More Newsline articles
Inconsistent PR statements translate into troubling reputations, writes John Lowery.
Attention and emotion are the forces that drive memory encoding into the brain – exploiting it could help turn the fortunes of publishers around, writes Dominic Mills. Plus: ignoring GDPR.
Many magazines these days are merely springboards to the real money – and readers are targets to be turned into consumers.
Leading regional publisher Archant is keen to step up as the David to Facebook’s Goliath with a return to community centred content.
TAG’s Nick Stringer explains how the body is working with the Joint Committee for Web Standards in the UK to create a consistent approach to digital advertising standards across the US and UK markets.
Adtech firm Videology has filed for Chapter 11 bankruptcy protection this week, while setting up a deal to sell its assets to Amobee, a subsidiary of Singtel.
There are often stark differences, as well as surprising similarities, between the media behaviour and device ownership of millennials and the older generation.
The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
