As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
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Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
The IPA has issued a direct call to action to the duopoly to clean up brand safety, measurement and viewability of their online video.
Richard Shotton and Alex Boyd look at the history of charm pricing – and through a fascinating experiment debunk some common myths about one of retail’s longest-serving strategies.
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The latest ABC results for the January – June 2017 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
The increasingly implausible denials of Mr Zuckerberg.
Following the departure of Chris Bovill and John Allison as joint heads of 4creative, Channel 4 has announced the appointment of Alice Tonge to the role.
‘Watch’ – which pits Facebook against YouTube and TV networks – enables users to watch shows organised around what their friends are watching.