McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
Showing 9461-63,053 of 63,053
More Newsline articles
A new survey from the CMO Council has revealed that recent news coverage about inaccurate and false digital media metrics has caused 21% of top marketers to reduce adspend across platforms such as Facebook and Google.
Ashley Highfield, who has been in post for seven years, cited family reasons for his surprise departure.
We need advertising to work – and we need to be willing and honest enough to say when it doesn’t. By Joe Lewis.
Results International’s Julie Langley shares a first quarter analysis on marcoms merger and acquisition activity.
Dominic Mills hacks his way through some unfathomable language to understand why every media agency needs its own agent for transformation. Plus: A tale of two retailers…and TV.
In the first quarter of 2018, WPP’s net sales were down just 0.1%, with the UK, Asia Pacific and Latin America up strongly, offset by declines in North America and Western Continental Europe.
As Brexit looms and the UK risks isolating itself from global business opportunities, ad agency adam&eveDDB says it is now looking to North America and China to help boost growth prospects.
Jason Dormieux is named global chief transformation officer and chairman of Wavemaker UK. Meanwhile, Paul Hutchison has been named Wavemaker UK’s CEO and Anna Hickey has been promoted to chief operating officer.
UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.