It is the first tenure-based loyalty programme in the UK TV and broadband sector.
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Full report available at: Mediatel Connected > AV > Radio
As Rajar publishes its second quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, digital TV 11% and online 18%.
New research from Google and Ipsos Mori reveals that 93% of smartphone users engage with apps they’ve installed themselves, using on average 30 apps per month.
He’s ambitious, he’s moving quickly and he has very big plans. Ellen Hammett interviews MC&C’s MD, Mark Jackson.
The media bone yard is littered with the corpses of well-meaning attempts to launch more high-minded journalism, writes Raymond Snoddy – maybe it’s time for something to finally stick around…
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.