SoundCloud will be making its audio and video inventory available programmatically via AppNexus Marketplace, as the audio platform fights to emerge from the sizeable shadows of music streaming giants Spotify and Apple Music.
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Senior male execs have been mysteriously disappearing in adland – it’s crucial for women to fill the gaps, writes 23red’s Jane Asscher.
Jason Cotterrell, who King replaced last year, has been reappointed into the role he had previously held for five years, as well as taking on the role of group chief strategy officer.
Mathias Upton-Hansen charts new trends in the creative industries.
Channel 4 has today announced which cities and regions remain in the running for its new National HQ and two Creative Hubs, as the broadcaster looks to increase its spend across the UK in order to boost regional economies.
ITV reported a -13% decrease in year-on-year revenues in April, according to the latest agency estimates. The broadcaster’s total revenues decreased by £15.5m to £103m.
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…
Brexit has cast uncertainty over the fate of international broadcasters using the UK as a European base, writes Raymond Snoddy. If no deal is reached, the cost could be substantial.
Only six weeks after he was ousted as CEO of WPP, Sir Martin Sorrell has unveiled plans to launch a new advertising group with a view to rival his old business.
Following a competitive pitching process, Whitbread has reappointed Zenith as its Costa Coffee media partner whilst awarding its Premier Inn account to global agency UM.