If they can iron out internal frictions and provide an answer to the inadequacies of Facebook and Google’s ad offerings, publisher collectives can mount a real challenge to the status quo, writes Ally Stuart.
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Innovation in adtech takes a new turn at the annual digital marketing event.
As Richard Desmond looks to sell the Express titles to Trinity Mirror, Raymond Snoddy examines what the deal will mean for the billionaire businessman and the struggling newspaper industry he’s ready to leave behind.
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust – and it can’t come soon enough, writes James Collier.
Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box…for the time being, at least.
Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook’s latest numberwanging, and wonders what thought-processes led to the naming of WPP’s Wavemaker.
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an “ad agency for a time when the world hates ads”.
A host of digital formats – including social media in-feed ads, paid content, online video and native advertising – are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
The publisher confirmed it was in talks with owner Richard Desmond to buy 100% of Northern & Shell’s publishing assets, including OK! magazine, the Sunday Express, and Daily Star Sunday.