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As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.
From 1 October, digitally-altered or enhanced images that make models look slimmer or larger must carry the tag-line ‘Photographie retouchée’, or brands will be fined at least €37,500 or 30% of the cost of creating the ad.
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.
Full report available at: Mediatel Connected > Display > Press
Following a series of declines in June and July, August continued the trend in the commercial broadcast market.
The move follows a series of recent global client wins including Spotify, Accenture and Coach.
As it celebrates 18 successful years, PHD’s Cathy Lowe explains how the radio trading system is set to evolve.
Hearst UK’s new chief strategy officer, Robert Ffitch, has called on the magazine industry to make more of its trusted brand-building capabilities.
WPP’s Wavemaker – the product of merging MEC and Maxus – has appointed Aaron Smith as global chief client officer.