The decision was driven by the business’ desire to further provide ownership of hard-to-reach audiences through giant poster advertising in new and creative ways.
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ITV’s revenues received a 0.3% boost in January according to the latest agency estimates. Year on year, total revenues increased £70,000 to almost £117m.
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Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.