ABC video viewability certification aims to provide the industry with transparency and greater confidence to better compare viewability capabilities.
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New research from Thinkbox, YouGov and House 51 reveals a direct correlation between TV sponsorship and building brand affinity.
The new investment, delivered as a result of savings across the BBC, will see the annual children’s budget reach £124.4 million by 2019/20, up from £110 million today.
Foan is hanging up his hat after 33 years at media certification company ABC and taking on a full-time role at JICWEBS.
Treliving joins from Mediacom where she has held various senior roles for the last nine years – most recently as managing partner, head of digital.
There’s a tendency at Cannes to see creativity in a fluffy bubble – but McKinsey sent an especially valuable message that the entire industry needs to hear, writes Dominic Mills.
With increasing demand for access to scale set to drive consolidation in the world of automated trading, Aidan Neill looks at which platforms will likely dominate and why.
The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox’s CEO Lindsey Clay looks at what’s happening.
Trinity Mirror Group has issued a statement ahead of its upcoming financial results forecasting publishing revenue to be down -10% year-on-year, while group revenue is expected to fall by -9%.
New research from Trinity Mirror Solutions sheds light on consumer attitudes towards trust in brands and advertising.
