However, while an increase in internet budgets in Q2 2017 has fuelled growth in overall marketing budgets, rising wider economic uncertainty has had a noticeable impact on companies’ financial prospects.
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Collectively, Sizmek and Rocket Fuel service more than 20,000 advertisers and 3,600 agencies to global audiences in over 70 countries.
Spark Foundry, Publicis’s recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
If we stop thinking about digital as an amorphous mass then we can demonstrate value to brands and make their communications more effective, writes Ben Dudley.
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
McCall replaces Adam Crozier who stepped down at the end of June after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster.
People are fickle and unpredictable – but what happens when we apply zeroes and ones to human behaviour? Quantcast’s Glyn Shadwell finds out.
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
The move follows Hearst UK’s decision to merge its Lifestyle & Homes titles into a new division.