The campaign for Ford’s latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
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For the 12 months to the end of June 2017, UK profit fell from £1.5 billion the previous year to £1.29 billion.
Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
As it cuts its losses by a third, Raymond Snoddy argues that, to a considerable extent, the Guardian should be viewed as a bellwether of the national newspaper industry.
Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
A little over two years since launch, women’s online platform The Pool has decided to test out a new paid-for subscription option for £3 a month.
The prize translates as a million quid’s worth of airtime on Channel 4 where Volvo’s ad campaign, which is focused on non-visible disability, will be broadcast.
For the 12 months to 2 April 2017, GMG posted a profit loss of £44.7 million, compared to the £68.7 million recorded in 2016.
In a data-driven world it is becoming increasingly essential that CMOs and CDOs are collaborating to optimise ROI strategies, writes Oath’s Alex Timbs.