The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio’s Mads Holmen.
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WFA research indicates a dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud.
Revenue at Rupert Murdoch’s News UK declined -19% in the 12 months ending 30 June 2017 – which parent company News Corp has largely attributed to political uncertainty following Brexit.
For the first time there are realistic chances that the £11.7bn Murdoch bid for all of Sky will not go ahead – or at the very least be mired in further delays amid intensifying political controversy.
As marketers we’re in the business of influencing how people feel – and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media’s Paul Mead.
Mediatel Connected > Display > Press Date released: 10th August 2017 Additional content is available in this article for Mediatel Connected subscribers. If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected. If you are a subscriber, please log in.
As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
The IPA has issued a direct call to action to the duopoly to clean up brand safety, measurement and viewability of their online video.