The findings form part of Mindshare UK’s 2018 trends report, which sheds light on consumer attitudes towards a variety of topics including AI, data and technological advancements.
Showing 9601-62,828 of 62,828
More Newsline articles
The company said the closure forms part of a move to concentrate business activities on its SaaS-based AI platform and away from media implementation.
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.
The Telegraph has appointed OMD’s Joanna Lawrence to the newly created role of managing director, strategy and client development, whilst Beano Studios’ Karen Eccles has been hired as digital sales and innovation director.
We have entered a complicated world where advertisers’ media budgets are under intense scrutiny, writes Dominic Mills – and they better get used to it. Plus: the genius plan to hold Facebook to account.
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
It is the first time Zenith has been able to demonstrate the ROI of internet adspend and compare it to internet brand experience over the past few years.
Contract-free subscription services are taking hold, particularly within video and audio. But how popular are they becoming? Anne Tucker, Mediatel, digs into the data to look at their impact on the media industry.