Richard Shotton and Alex Boyd look at the history of charm pricing – and through a fascinating experiment debunk some common myths about one of retail’s longest-serving strategies.
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The latest ABC results for the January – June 2017 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
The increasingly implausible denials of Mr Zuckerberg.
Following the departure of Chris Bovill and John Allison as joint heads of 4creative, Channel 4 has announced the appointment of Alice Tonge to the role.
‘Watch’ – which pits Facebook against YouTube and TV networks – enables users to watch shows organised around what their friends are watching.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
While Private Eye’s circulation decreased by a small -0.11% period-on-period, the title was up a healthy 8.6% year-on-year to 249,900.
Following a reasonably buoyant 2016, the men’s lifestyle market – despite a series of declines between January and June 2017 – is still fairly stable and most titles have healthy circulations.