Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.
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The Advertising Standards Authority’s crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
Full report available at: Mediatel Connected > Online > Traffic Trends
The Evening Standard and Metro enjoyed big boosts to their web traffic in June – up 20.5% and 17.7%, respectively.
The Guardian’s circulation was up 3.8% in June, while the Observer was up 8.6%.
Ffitch joins from Telegraph Media Group where he has been director of advertising revenues for the past 18 months.
Experts from Mindshare UK, Bloomberg, MC&C, News UK, Exterion, Google, Posterscope, Jaywing and Transform give their thoughts on what the latest IPA Bellwether results mean for the media industry.
While gender and lower female pay have received most attention, the new BBC salary list suggests that ethnic diversity is also an issue, writes Raymond Snoddy.
Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.