Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.
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Full report available at: Mediatel Connected > AV > Radio
Advertising might have come a long way since the 1950s, but brands today are still guilty of lazy gender stereotyping.
Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
Only 50% of ad impressions served in the UK that were aimed at women were actually served to women, according to new research from Nielsen.
The latest results from Rajar paint a bright picture for radio, particularly in the commercial sector. Here, experts from Carat, Total Media and Starcom UK share their views on the findings.
June witnessed some serious declines in TV ad revenues, with ITV hardest hit.
It is the first tenure-based loyalty programme in the UK TV and broadband sector.
Full report available at: Mediatel Connected > AV > Radio
As Rajar publishes its second quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.