JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.
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In her new role, Wagner will be responsible for driving strategic leadership for the company’s clients.
After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.
Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.
Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.
While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television’s progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.
Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.
P&G’s Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO’s remarks have resonated.
Host John Reynolds speaks with Matt Scheckner, the founder of Advertising Week Europe, and Matt Teeman, the managing director of Primesight (48 mins).
Back from Mobile World Congress 2018, our experts share their views on what the tech-fest means for advertisers.