People are fickle and unpredictable – but what happens when we apply zeroes and ones to human behaviour? Quantcast’s Glyn Shadwell finds out.
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Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
The move follows Hearst UK’s decision to merge its Lifestyle & Homes titles into a new division.
Key Capital Partners has taken a significant minority stake in the independent performance media agency.
Time Inc. UK’s recently launched TV production arm, TI Productions UK, has secured its first commission – a 30 minute documentary for BBC Three.
The battle for the term mainstream media has been lost and is no longer capable of rehabilitation, writes Raymond Snoddy. So what does that mean for journalism?
Channel 4’s corporation revenue reached a record £995 million in 2016, according to its latest annual report. However, the broadcaster made a pre-tax loss of £15 million after dipping into cash reserves.
The seven-year contract is the single biggest roadside agreement in the UK and gives Primesight the exclusive rights to develop advertising panels on roadside-facing railway land across the country.
Speaking at a debate at the House of Commons on Monday, Professor Charlie Beckett said news publishers need to “get it into their heads” that they do not have a right to exist and advertisers have a right to go elsewhere.
In a statement released on Monday (10 July), the NMA said it wants publishers to be able to have concrete discussions with Google and Facebook on business model solutions.