Experts from Mindshare UK, Bloomberg, MC&C, News UK, Exterion, Google, Posterscope, Jaywing and Transform give their thoughts on what the latest IPA Bellwether results mean for the media industry.
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While gender and lower female pay have received most attention, the new BBC salary list suggests that ethnic diversity is also an issue, writes Raymond Snoddy.
Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.
However, while an increase in internet budgets in Q2 2017 has fuelled growth in overall marketing budgets, rising wider economic uncertainty has had a noticeable impact on companies’ financial prospects.
Collectively, Sizmek and Rocket Fuel service more than 20,000 advertisers and 3,600 agencies to global audiences in over 70 countries.
Spark Foundry, Publicis’s recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
If we stop thinking about digital as an amorphous mass then we can demonstrate value to brands and make their communications more effective, writes Ben Dudley.
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
McCall replaces Adam Crozier who stepped down at the end of June after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster.