More Newsline articles
Advertisers in the media and entertainment category are most confident about seeing growth this year – closely followed by advertisers in pharmaceuticals and healthcare – according to new research from Zenith.
Currently printed in a European-style Berliner format, the move will take effect from July 13.
Unsurprisingly, in the run-up to the general election, the majority of online news sites recorded a boost in traffic in May, with some big increases across the board.
Both the Daily Telegraph and The Times increased their daily circulation by 2.5% period-on-period in May, while i was up 1.2%.
Publisher Haymarket said the move is “designed to enhance Campaign’s digital and print package to cater to the needs of today’s global creative marketers.”
The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.
As the media industry prepares for GDPR, Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of global data protection officer.
The Customer Framework is a marketing transformation consultancy based in London.
Rupert Murdoch and the right-wing tabloids’ power over the general election outcome has diminished greatly compared with a number of years ago. Raymond Snoddy looks at what’s changed.